Strategy That People Can Act On

Many strategies are well written and little used. The gap is usually not in the thinking but in the translation: what should each team do differently on Monday morning?

Start from where you are

An honest view of the current state makes the future state more credible, and makes the size of the move clear.

Describe the target model

A target model shows how the organization will work — processes, roles, information and technology — so that teams can see their part in it.

Make trade-offs explicit

Strategy is choosing. Naming what will not be done is as helpful to teams as naming what will.